{"id":3694,"date":"2018-01-24T21:26:05","date_gmt":"2018-01-24T21:26:05","guid":{"rendered":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/?p=3694"},"modified":"2019-01-25T23:57:20","modified_gmt":"2019-01-25T23:57:20","slug":"targeted-business-promotion","status":"publish","type":"post","link":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/targeted-business-promotion\/","title":{"rendered":"Targeted Business Promotion"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pitwl-96e5ab5af0af93241f2d090d78b47579\">\n.flex_column.av-4pitwl-96e5ab5af0af93241f2d090d78b47579{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4pitwl-96e5ab5af0af93241f2d090d78b47579 av_one_full  avia-builder-el-0  el_before_av_buttonrow  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-aa2b7fa95bd34821814b8b02889861c3\">\n#top .av-special-heading.av-av_heading-aa2b7fa95bd34821814b8b02889861c3{\npadding-bottom:10px;\nfont-size:48px;\n}\nbody .av-special-heading.av-av_heading-aa2b7fa95bd34821814b8b02889861c3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-aa2b7fa95bd34821814b8b02889861c3 .av-special-heading-tag{\nfont-size:48px;\n}\n.av-special-heading.av-av_heading-aa2b7fa95bd34821814b8b02889861c3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-aa2b7fa95bd34821814b8b02889861c3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-aa2b7fa95bd34821814b8b02889861c3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-aa2b7fa95bd34821814b8b02889861c3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Targeted Business Promotion<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3594 size-medium\" src=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/design-print-700-x-450-300x193.jpg\" alt=\"Design and Print Company\" width=\"300\" height=\"193\" title=\"\" srcset=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/design-print-700-x-450-300x193.jpg 300w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/design-print-700-x-450-450x289.jpg 450w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/design-print-700-x-450.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h5>\n<h2>Busines Promotion using direct mail<\/h2>\n<h4>How to make your business stand out from the crowd with direct mail<\/h4>\n<p>An article on the merits of using TARGETED BUSINESS PROMOTION, using a combination of advertising in one way or another, leaflet distribution and (most successful of all, for many) direct mail.<\/p>\n<h4>We all have to buy our customers, one way or another, so which way is the best value?<\/h4>\n<h5>Increasing business<\/h5>\n<p>Whatever business you are in, you will usually be looking to increase the amount of customers or clients that you have, by business promotion and branding. Most people in business find it fairly easy to actually supply or produce the product or service that they are offering, but many find it quite difficult to get enough people to buy it. This is where branding and promotion come into play. Business does not come from nowhere \u2013 you have to go and get it.<\/p>\n<h5>Business promotion<\/h5>\n<p>The obvious answer then, is to promote your business. To get your products or services in front of potential customers and to persuade them to buy. Whether you are a multi million corporation or a one man shoe repairer, your difficulty remains the same. How to get extra business without spending more actually getting the business than you will earn from it.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-5ab9951ebeb0ca0c563179104f5571b9\">\n#top .av-special-heading.av-av_heading-5ab9951ebeb0ca0c563179104f5571b9{\npadding-bottom:10px;\nfont-size:45px;\n}\nbody .av-special-heading.av-av_heading-5ab9951ebeb0ca0c563179104f5571b9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-5ab9951ebeb0ca0c563179104f5571b9 .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-av_heading-5ab9951ebeb0ca0c563179104f5571b9 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-5ab9951ebeb0ca0c563179104f5571b9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-5ab9951ebeb0ca0c563179104f5571b9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-5ab9951ebeb0ca0c563179104f5571b9 av-special-heading-h3 blockquote modern-quote  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >All businesses have to buy their custom, in one way or another.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium\" src=\"https:\/\/images.pexels.com\/photos\/546234\/pexels-photo-546234.jpeg?cs=srgb&amp;dl=bottles-coca-cola-oklahoma-546234.jpg&amp;fm=jpg\" width=\"326\" height=\"244\" alt=\"\" title=\"\">Coca-Cola do it by spending millions on brand promotion. W H Smith do it by being in the right place \u2013 the High Street or shopping centre. B &amp; Q spend millions on national newspaper and television advertising. Currys, Argos, Homebase, Morrisons and PC World take a full page spread in national newspapers, on a regular basis. This must work for them or they would not spend the money. The secret is to get maximum return on your business promotion budget.<\/p>\n<p>If you have a shop or a market stall, you may feel that the very expensive rent and rates that you pay, along with a good position in the High Street or market, should guarantee you enough business. Unfortunately, your neighbours also feel that this should be the case, so you will have lots of competition for the fixed amount of trade that passes your door or stall. Likewise, If you employ expensive salespeople, you may feel that they should bring in enough business for you, but where do they get their leads?<\/p>\n<h4>Advertising<\/h4>\n<p>Your local newspaper or radio station knows this problem well and will, sooner or later, gleefully approach you, offering a series of adverts. They will convince you that just one test advert will have no effect at all and that you must book a series to be successful. Unfortunately, for most businesses, the blanket coverage of newspaper and radio advertising means that you are almost certainly paying for a much larger circulation area than you need and that most of your advertising budget is wasted. Unless you have a very unique, specific product or service that will attract people from some distance away, or are a large company with an advertising budget of millions, local newspaper and radio advertising is much too expensive to be cost effective for most businesses. This is where targeting comes in.<\/p>\n<h4>Targeting<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3695\" src=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/ROI-return-on-investment-advertising-300x252.jpg\" alt=\"Direct Mail Advertising ROI\" width=\"300\" height=\"252\" title=\"\" srcset=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/ROI-return-on-investment-advertising-300x252.jpg 300w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/ROI-return-on-investment-advertising-768x645.jpg 768w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/ROI-return-on-investment-advertising-705x592.jpg 705w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/ROI-return-on-investment-advertising-450x378.jpg 450w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/ROI-return-on-investment-advertising.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The secret of successful business promotion is to spend as little as possible, while attracting as much business as possible. Maximum return on investment. Simple really. Why spend more than you need? The first rule of business is to buy cheap and sell dear. This is where targeting comes in. Sadly, the flashy newspaper advert that you have just spent thousands of pounds on, was only seen by a very small amount of potential customers. Many readers never look at the adverts, most live in a different area to the one you are aiming at and unless you are one of the multi-nationals like Currys or Asda, will have minimal effect on your branding and success. The ONLY alternative is to target, one way or another.<\/p>\n<p>Targeting is truly wonderful. Immediately, you are only talking to people who may actually buy from you. Targeting is the difference between using a scattergun and a highly accurate snipers rifle. The actual method of targeting, however, will vary considerably, depending upon what type of business you are in.<\/p>\n<p>Whatever your printing, direct mail, inserting or posting requirements, please\u00a0<a href=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/contact\/\">contact   Print &amp; Mail\u00a0<\/a>now for a quotation or helpful advice without any obligation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-072a41f939cc6fe7be6c148a82676ee3\">\n#top .av-special-heading.av-av_heading-072a41f939cc6fe7be6c148a82676ee3{\npadding-bottom:10px;\nfont-size:30px;\n}\nbody .av-special-heading.av-av_heading-072a41f939cc6fe7be6c148a82676ee3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-072a41f939cc6fe7be6c148a82676ee3 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-av_heading-072a41f939cc6fe7be6c148a82676ee3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-072a41f939cc6fe7be6c148a82676ee3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-072a41f939cc6fe7be6c148a82676ee3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-072a41f939cc6fe7be6c148a82676ee3 av-special-heading-h3 blockquote modern-quote  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Leaflet distribution or direct mail?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The choice between promoting your business via leaflet distribution or by direct mail is not a simple one. All businesses are different. Often a combination of the two is the ideal route to follow. Lets take a look at the advantages and disadvantages of both.<\/p>\n<h5>Leaflet distribution \u2013 the advantages<\/h5>\n<ul>\n<li>Lower overall cost than direct mail.<\/li>\n<li>Relatively easy to organise. Just talk to CPM about design and print. For distribution in your area we recommend\u00a0<a href=\"https:\/\/www.dor2dor.com\/\" target=\"_blank\" rel=\"noopener\">Dor2Dor<\/a><\/li>\n<li>No database is required &#8211; you choose the postcode areas.<\/li>\n<li>Leaflets can be purchased at low cost. CPM offer a fantastic leaflet printing service.<\/li>\n<li>Easily repeatable and easy to target large sections of the community.<\/li>\n<\/ul>\n<h5>Leaflet distribution \u2013 the disadvantages<\/h5>\n<ul>\n<li>A large percentage of leaflets can go unread as some people \u201cshake out\u201d inserts.<\/li>\n<li>Blanket coverage can only target a particular area \u2013 not individuals or their interests.<\/li>\n<li>No personalisation is available \u2013 one size must fit all.<\/li>\n<li>Some leaflets are wasted by poor delivery unless\u00a0<a href=\"https:\/\/www.dor2dor.com\/\" target=\"_blank\" rel=\"noopener\">Dor2Dor<\/a>* reliable distribution is used.<\/li>\n<li>Your leaflet is often competing with others delivered at the same time and may be seen as \u201cjunk\u201d.<\/li>\n<\/ul>\n<h5>Direct mail \u2013 the advantages<\/h5>\n<ul>\n<li>Very easy to organise \u2013 just use a one-stop print and mail company like\u00a0<a href=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/contact\/\">  Print &amp; Mail.<\/a><\/li>\n<li>Accurate targeting direct to your type of prospect.<\/li>\n<li>No waste \u2013 the offer is seen by everyone that you choose to show it to.<\/li>\n<li>A wide range of suitable mailing lists are available. Accurate data profiles can be chosen.<\/li>\n<li>Responders grow your own database for future offers.<\/li>\n<\/ul>\n<h5>Direct Mail \u2013 the disadvantages<\/h5>\n<p>The cost is higher than leaflet distribution.<\/p>\n<ul>\n<li>Mistakes are costly \u2013 it is always safer to test first.<\/li>\n<li>You\u2019ll need professional help from a reliable mailing company, such as CPM.<\/li>\n<li>You need a suitable mailing list &#8211; possibly you already have this?.<\/li>\n<li>Some mailing companies only want to deal with blue-chip clients \u2013 NOT the case with CPM.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-5006c6060004a3e25568ccfef24a63d8\">\n#top .av-special-heading.av-av_heading-5006c6060004a3e25568ccfef24a63d8{\npadding-bottom:10px;\nfont-size:45px;\n}\nbody .av-special-heading.av-av_heading-5006c6060004a3e25568ccfef24a63d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-5006c6060004a3e25568ccfef24a63d8 .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-av_heading-5006c6060004a3e25568ccfef24a63d8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-5006c6060004a3e25568ccfef24a63d8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-5006c6060004a3e25568ccfef24a63d8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-5006c6060004a3e25568ccfef24a63d8 av-special-heading-h3 blockquote modern-quote  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Summary<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr89qhob-8580efd3a5df4b234c36ccf77bc27714 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>There is, therefore, no definitive answer to which business promotion method to use. It all depends on your type of business and the type of customer that you need to attract.<\/p>\n<h5>Leaflet distribution may be for you if:<\/h5>\n<p>You have a business that appeals to an wide and easily reached section of the public, such as a restaurant, a pub, a hairdressing salon, a motor repair garage, a carpet cleaning business, sell double glazing, conservatories, garden services. These businesses attract almost all of the population, so can easily be promoted to everyone in a specific area. The best part about leaflet distribution is that you can turn new business on and off \u2013 like a tap. You can target exactly the areas that your potential buyers live in, as well as the standard of housing. The targeting in leaflet distribution is therefore by post code. Some people prefer to enclose the leaflet or letter in a printed envelope, addressed to the intended recipient, such as \u201cThe Householder\u201d, \u201cCar owners over 50\u201d or whatever. This is, of course, a further form of targeting.<\/p>\n<h5>Direct mail may be for you if:<\/h5>\n<p>You need to reach a specific sector of the population, such as sub prime or non-status individuals who need to consolidate their loans, specific buyers of higher value products by mail order, or people who have an interest in a particular hobby or occupation. For instance, a leaflet drop by post code, offering a photographic holiday, would undoubtedly fail, yet a carefully targeted direct mailing on the same subject, to known keen photographers could do very well. If you already have a list of past enquirers or existing customers, then you MUST contact these by mail, with a personalised invitation to buy from you. Existing enquirers and customers are like gold dust, just waiting to be used.<\/p>\n<p>The wonderful part of direct mail is that you can carefully hone data to cover exactly your needs, regarding age, sex, area, home ownership, hobbies and interests etc etc<\/p>\n<p>The targeting is this case is by profiled individual, honing in on one name, in one household, who may be interested in your offer.<\/p>\n<p>Business promotional gifts can be used in many ways. Branding is vital to all sizes of business. A very low value item, such as a printed pen can be freely given away as a printed advertisement for your business and is a useful way of getting your telephone number or website address to a wider audience. Printed note pads are guaranteed to be used and keep your name and contact details right in front of your customer or prospect. They are always very much appreciated. Gifts like printed mugs and rulers are vital as give-aways at business exhibitions, leaving a lasting impression in the mind of your prospect. Higher value printed gifts are often used as a reward for asking for a quotation or for agreeing to see a representative face to face. They may also be sold, having acquired an added value by being printed. Examples of these are the many and varied products in RNLI shops and the often over-priced items at rock concerts.<\/p>\n<p>It is amazing that a customer will express delight at being given an item that is designed to promote your business \u2013 not theirs. We all like something for nothing and if the gift is useful as well, we\u2019re delighted! If you give someone a tee shirt or sweat shirt, printed with your company details, they will surely wear it, proudly promoting your brand or identity to all. Printed Note Pads are even better, especially for business-to-business use. They will put your printed note pad in pride of place, on their desk or by the telephone.<\/p>\n<p>Thank you for reading this article, which, hopefully has proved useful to you. If you would like further advice on any specific aspect of leaflet production or direct mail, please feel free to\u00a0<a href=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/contact-us\/\">message us.<\/a><\/p>\n<p>Please feel free to reproduce this article elsewhere if you wish, as long as all links remain intact.<\/p>\n<p>Or message us for help, advice or a quotation on your own project or requirements<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9owasd-f9dc29145a361af973de112461f69eaa\">\n#top .hr.av-9owasd-f9dc29145a361af973de112461f69eaa{\nmargin-top:30px;\nmargin-bottom:40px;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .av-seperator-icon{\ncolor:#1e73be;\n}\n<\/style>\n<div  class='hr av-9owasd-f9dc29145a361af973de112461f69eaa hr-custom  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8b4' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='avia-buttonrow-wrap av-jp7a4j5m-fd46c5a03737c15ecf29e253f2f92597 avia-buttonrow-center  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-325ox9-0086cb656e03c09c6020ddbf61ab9485\">\n#top #wrap_all .avia-button.av-325ox9-0086cb656e03c09c6020ddbf61ab9485{\nbackground-color:#00aef0;\nborder-color:#00aef0;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='tel:+441902519065'  class='avia-button av-325ox9-0086cb656e03c09c6020ddbf61ab9485 avia-icon_select-yes-left-icon avia-size-x-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\" 01902 402693\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > 01902 402693<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49drfx-ed16c2b4bf34603de4357831a1c8f908\">\n#top #wrap_all .avia-button.av-49drfx-ed16c2b4bf34603de4357831a1c8f908{\nbackground-color:#fff102;\nborder-color:#fff102;\ncolor:#000000;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/contact-us\/\" class=\"avia-button av-49drfx-ed16c2b4bf34603de4357831a1c8f908 avia-icon_select-yes-left-icon avia-size-x-large\" aria-label=\"GET A FREE QUOTE\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >GET A FREE QUOTE<\/span><\/a>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pitwl-c7e704c3cdbd52cded63dfcac29f9cc8\">\n.flex_column.av-4pitwl-c7e704c3cdbd52cded63dfcac29f9cc8{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/litho-printing-machine-tinted.jpg) 50% 50% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-4pitwl-c7e704c3cdbd52cded63dfcac29f9cc8 av_one_full  avia-builder-el-11  el_after_av_buttonrow  el_before_av_partner  first flex_column_div avia-full-stretch  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e\">\n#top .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_before_av_hr  avia-builder-el-first  av-inherit-size'><div class='av_custom_color av-subheading av-subheading_above'><p>Don&#8217;t just take our word for it&#8230;<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >What our print, mailing house<br \/>\n&amp; direct mail clients say <\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9owasd-f9dc29145a361af973de112461f69eaa\">\n#top .hr.av-9owasd-f9dc29145a361af973de112461f69eaa{\nmargin-top:30px;\nmargin-bottom:40px;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .av-seperator-icon{\ncolor:#1e73be;\n}\n<\/style>\n<div  class='hr av-9owasd-f9dc29145a361af973de112461f69eaa hr-custom  avia-builder-el-13  el_after_av_heading  el_before_av_testimonials  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8b4' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pw56l-d079522f94ebcea1c4daf99851aa5537\">\n#top .avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-7pw56l-d079522f94ebcea1c4daf99851aa5537 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-large-testimonial-slider av-slideshow-ui av-control-default av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-1676n-315797d5071f4e5ee86a20d8f79632d9 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h3 style=\"text-align: center; font-size: 28px;\">Helpful&#8230; Professional&#8230;\u00a0 Timely&#8230;<\/h3>\n<p style=\"text-align: center;\">I have been working with the   team for a number of years now and have always find them to provide an incredibly helpful, as well as professional, service. They always manage to assist with our varied requests and turn projects around in a timely fashion to meet our sometimes, fairly tight timescales.<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Helen<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >MG Motor Group<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/p><\/div>\n<div  class='avia-logo-element-container av-jp7k8q9f-407eb40c02201bee111b7de1c27b0fdb av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:8,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading  no-logo-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-n4bf5a-5f1e495018fd456122c3965aceafac2f flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-alderhay.jpg);'><\/span><\/div><div  class='slide-entry av-kigv26-eed2a69f85676fb47e7a24a453669164 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-conserv.jpg);'><\/span><\/div><div  class='slide-entry av-iqac1q-6115c4fbd6927903891877613076f6a5 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-countyamb.jpg);'><\/span><\/div><div  class='slide-entry av-gcecbi-837f75a6c9f333f491ab8e98615940c0 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-eng-herit.jpg);'><\/span><\/div><div  class='slide-entry av-enk9q6-9f24713a7a1f0c19084d1619586afc59 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-interserve.jpg);'><\/span><\/div><div  class='slide-entry av-ckr5ke-eac7b54203ba46603b6d62278af7cce7 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-leebrothers.jpg);'><\/span><\/div><\/div><div class=\"slide-entry-wrap\"><div  class='slide-entry av-a5jd5q-2c54f3abaa6a093961bbac4d783d3b70 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-liberaldem.jpg);'><\/span><\/div><div  class='slide-entry av-gxexz2-a83df2ee87ad23f084d4bc888e5184ed flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-8 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-dorectspecs.jpg);'><\/span><\/div><div  class='slide-entry av-8memji-9797688f957805618eb3f751b0831ead flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-9 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-magpas.jpg);'><\/span><\/div><div  class='slide-entry av-etc4e-2bfcc8edf5e941643a6e6fbabaf21e76 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-10 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-westway-nissan.jpg);'><\/span><\/div><div  class='slide-entry av-84pmfy-d40a07b5148b2a508d9314de6590c604 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-11 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-NHS.jpg);'><\/span><\/div><div  class='slide-entry av-56athq-ee013f409c10e8c0dcb86640cc2a6835 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-12 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-SIR.jpg);'><\/span><\/div><\/div><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,50],"tags":[],"class_list":["post-3694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","category-leaflet-distribution"],"_links":{"self":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/posts\/3694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/comments?post=3694"}],"version-history":[{"count":0,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/posts\/3694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/media\/3695"}],"wp:attachment":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/media?parent=3694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/categories?post=3694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/tags?post=3694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}