{"id":3782,"date":"2018-03-25T01:53:49","date_gmt":"2018-03-25T01:53:49","guid":{"rendered":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/?p=3782"},"modified":"2019-02-05T10:07:27","modified_gmt":"2019-02-05T10:07:27","slug":"what-is-gdpr","status":"publish","type":"post","link":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/what-is-gdpr\/","title":{"rendered":"What is GDPR"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pitwl-96e5ab5af0af93241f2d090d78b47579\">\n.flex_column.av-4pitwl-96e5ab5af0af93241f2d090d78b47579{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4pitwl-96e5ab5af0af93241f2d090d78b47579 av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-890369def605b071cf89b76659b6f653\">\n#top .av-special-heading.av-av_heading-890369def605b071cf89b76659b6f653{\npadding-bottom:10px;\nfont-size:48px;\n}\nbody .av-special-heading.av-av_heading-890369def605b071cf89b76659b6f653 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-890369def605b071cf89b76659b6f653 .av-special-heading-tag{\nfont-size:48px;\n}\n.av-special-heading.av-av_heading-890369def605b071cf89b76659b6f653 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-890369def605b071cf89b76659b6f653 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-890369def605b071cf89b76659b6f653 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-890369def605b071cf89b76659b6f653 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >GDPR &#8211; Good News For Postal Marketing.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3784 size-medium\" src=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-1-300x200.jpg\" alt=\"What is GDPR\" width=\"300\" height=\"200\" title=\"\" srcset=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-1-300x200.jpg 300w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-1-450x300.jpg 450w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-1.jpg 670w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h5>\n<h1>What is GDPR?<\/h1>\n<p>GDPR (General Data Protection Regulation) will replace the current Data Protection Act in May 2018. GDPR is necessary to take account of technological advances since the 1995 Data Protection Directive. It will also harmonise data protection law across EU member states.<\/p>\n<h4>Good news for postal marketing<\/h4>\n<p>There&#8217;s good news for marketers using postal direct mail. Consent may not be the most appropriate lawful basis for processing your customer\/enquirer data. It is likely that you will be able to rely on legitimate interests for postal marketing, meaning that consent is not necessary. You will still need to offer people the opportunity to opt out on your envelope or marketing material which we can help you with.<\/p>\n<h4>ePrivacy Regulation<\/h4>\n<p>Postal direct mail will not be subject to the proposed ePrivacy regulations set to replace the Privacy and Electronic Communications Regulation (PECR). This could mean that some of your database is only reachable by mail if customers don&#8217;t provide consent for Phone, SMS or email.<\/p>\n<h4>Using Direct Mail for Obtaining Consent<\/h4>\n<p>Because you won&#8217;t necessarily need consent for postal direct mail, it is the perfect channel for obtaining consent for other channels. Sending a letter offering the opportunity to opt out of direct mail and into Phone, Email and SMS is seen as marketing activity by Royal Mail and therefore qualifies for Advertising Mail discounts.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8\">\n#top .av-special-heading.av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8{\npadding-bottom:0;\nfont-size:45px;\n}\nbody .av-special-heading.av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8 .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-bff5ccee1de5c81f4aedf04b77d83eb8 av-special-heading-h3 blockquote modern-quote  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Examples<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Marketing to existing customers (consumers or businesses)<\/h4>\n<p>A mail order company sends a regular catalogue to customers and enquirers offering new and existing products. The company can rely on legitimate interests to mail catalogues and offers provided that the right to opt out is made clear and that any requests for removal are carried out.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3824\" src=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-2-300x200.jpg\" alt=\"GDPR Checklist\" width=\"300\" height=\"200\" title=\"\" srcset=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-2-300x200.jpg 300w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-2-450x300.jpg 450w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-2.jpg 670w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Marketing to businesses (suspects and &#8220;cold&#8221; data)<\/h4>\n<p>Many of our clients have opted to use a generic title such as, &#8220;The Office Manager&#8221; for two reasons. The main one being that they have found an increase in response rate and a reduction in &#8220;Goneaways&#8221; due to people changing job roles and moving on. The second is that this type of marketing is outside the scope of GDPR as no personal data is used or stored.<\/p>\n<p>It may be possible to rely on Legitimate Interests to mail named contacts at companies. Discuss this with your list provider and also apply the ICO&#8217;s\u00a0<a href=\"https:\/\/ico.org.uk\/for-organisations\/guide-to-the-general-data-protection-regulation-gdpr\/lawful-basis-for-processing\/legitimate-interests\/\" target=\"_blank\" rel=\"noopener\">Legitimate Interests Checklist<\/a>\u00a0.<\/p>\n<p>You could also use the ICO&#8217;s\u00a0<a href=\"https:\/\/ico.org.uk\/for-organisations\/resources-and-support\/getting-ready-for-the-gdpr-resources\/lawful-basis-interactive-guidance-tool\/\" target=\"_blank\" rel=\"noopener\">Lawful Basis Guidance Tool<\/a><\/p>\n<h4>Marketing to consumers using &#8220;cold&#8221; (bought in or swapped) data<\/h4>\n<p>Legitimate interests is unlikely to be seen as a lawful basis for processing bought in or swapped data for &#8220;cold&#8221; mailings to people at home. For these types of marketing, consent from the data subject is likely to be needed.<\/p>\n<h4>Marketing to children<\/h4>\n<p>You can consider legitimate interests for processing children&#8217;s data, but you must take extra care to make sure their interests are protected.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pitwl-96e5ab5af0af93241f2d090d78b47579\">\n.flex_column.av-4pitwl-96e5ab5af0af93241f2d090d78b47579{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4pitwl-96e5ab5af0af93241f2d090d78b47579 av_one_full  avia-builder-el-5  el_after_av_one_full  el_before_av_buttonrow  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3825 size-medium\" src=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-3-300x199.jpg\" alt=\"GDPR Marketing Guidelines\" width=\"300\" height=\"199\" title=\"\" srcset=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-3-300x199.jpg 300w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-3-450x299.jpg 450w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-3.jpg 670w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4>Invitation to a public consultation to seek public opinion for a new retail outlet<\/h4>\n<p>It is likely that data for this purpose would be bought from a data provider. The majority of the data would not contain named individuals so would be addressed to &#8220;The Occupier&#8221; or similar. Any named individuals should have consented to their data being sold to third parties. You should satisfy yourself that the data is being sold lawfully and that you are complying with GDPR when processing those records. For this purpose it would probably be as effective to use data without named contacts at all which would be outside the scope of GDPR.<\/p>\n<h4>New owners of a company informing people of the change of ownership<\/h4>\n<p>Where a company is acquired by another company, it can continue to process data acquired under legitimate interests provided that the data is used for similar purposes to those for which is was originally collected. People should be made aware of how the new company acquired their personal data and given the opportunity to opt out of future marketing. If the new company&#8217;s lawful basis for processing data is consent, then the data subjects on the acquired list would need to be contacted to gain consent to receive marketing from the new company. This is best achieved by sending them a letter in the post.<\/p>\n<h4>Don&#8217;t use data in a way that people would not expect.<\/h4>\n<p>In short, The ICO says, &#8220;You can rely on legitimate interests for marketing activities if you can show that how you use people&#8217;s data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object&#8230;&#8221;<\/p>\n<p>If you think people are likely to be surprised at how their data has been used then legitimate interests would not be an appropriate lawful basis for processing. It may even be that the data should not be being used for the purpose you intend if it differs from the purpose for which the data was collected.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jr7vuzbz-9f14196f4ed7468e524b8fc995faa1d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Legitimate Interests<\/h4>\n<p>The ICO say, &#8220;If you are a private-sector organisation, you can process personal data without consent if you have a genuine and legitimate reason (including commercial benefit), unless this is outweighed by harm to the individual&#8217;s rights and interests.&#8221;<\/p>\n<h4>The ICO&#8217;s &#8220;Lawful Basis Guidance Tool<\/h4>\n<p>The ICO&#8217;s\u00a0<a href=\"https:\/\/ico.org.uk\/for-organisations\/resources-and-support\/getting-ready-for-the-gdpr-resources\/lawful-basis-interactive-guidance-tool\/\" target=\"_blank\" rel=\"noopener\">Lawful Basis Guidance Tool\u00a0<\/a>will help you to check whether legitimate interests is the most appropriate lawful basis for your needs and if not, which lawful basis is appropriate.<\/p>\n<h4>Data security<\/h4>\n<p>We take data security very seriously and a copy of our data security policy is available on request. For getting data to us, we recommend the use of our\u00a0<a href=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/upload\" target=\"_blank\" rel=\"noopener\">secure upload facility\u00a0<\/a>.<\/p>\n<p>We discourage the use of email for sending personal data to us in un-encrypted files. If you&#8217;re able to encrypt the data, it makes sense to call us with the password rather than emailing it in the same or even a separate email. If your emails have been compromised, sending the password in a separate email won&#8217;t help.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3826\" src=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-4-300x200.jpg\" alt=\"GDPR Lawful Basis Guidance Tool\" width=\"300\" height=\"200\" title=\"\" srcset=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-4-300x200.jpg 300w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-4-450x300.jpg 450w, https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/gdpr-4.jpg 670w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>We can help<\/h4>\n<p>We&#8217;re happy to talk through any queries or concerns you may have about postal marketing under GDPR. We don&#8217;t offer legal advice or compliance services but we can point you in the right direction and help you to understand how the ICO&#8217;s guidance might apply to your postal marketing.<\/p>\n<h4>Joint liability<\/h4>\n<p>Under GDPR, both the data controller (you) and the data processor (us) can be held to account for data breaches and non-compliance. It is our responsibility to ensure that your data is kept secure and not shared with third parties (other than postal carriers and data bureaus specified in our Data Protection Statement). It is your responsibility, as data controller, to fulfil your obligations under GDPR and ensure that your data is not being mis-used.<\/p>\n<h4>Training<\/h4>\n<p>There are many companies offering GPDR training and you should assess which, if any, would be most appropriate for your needs. The Institute of Digital and Direct Marketing (IDM) provide a\u00a0<a href=\"https:\/\/www.theidm.com\/marketing-qualifications\/awards\/dma-award-in-general-data-protection-regulation\" target=\"_blank\" rel=\"noopener\">low cost online course\u00a0<\/a>which gives a basic understanding of GDPR and its implications. At \u00a3100 plus VAT, it&#8217;s well worth completing.<\/p>\n<h4>Accuracy<\/h4>\n<p>All guidance contained within this document is taken from our understanding of GDPR and the Information Commissioner&#8217;s website and documentation. Every effort has been made to ensure the accuracy of the information given You should verify any information independently before relying on it. ico.org.uk is the website for the Information Commissioners Office, which is a good place to find out more.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9owasd-f9dc29145a361af973de112461f69eaa\">\n#top .hr.av-9owasd-f9dc29145a361af973de112461f69eaa{\nmargin-top:30px;\nmargin-bottom:40px;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .av-seperator-icon{\ncolor:#1e73be;\n}\n<\/style>\n<div  class='hr av-9owasd-f9dc29145a361af973de112461f69eaa hr-custom  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8b4' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='avia-buttonrow-wrap av-jp7a4j5m-fd46c5a03737c15ecf29e253f2f92597 avia-buttonrow-center  avia-builder-el-9  el_after_av_one_full  el_before_av_one_full '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-325ox9-0086cb656e03c09c6020ddbf61ab9485\">\n#top #wrap_all .avia-button.av-325ox9-0086cb656e03c09c6020ddbf61ab9485{\nbackground-color:#00aef0;\nborder-color:#00aef0;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='tel:+441902519065'  class='avia-button av-325ox9-0086cb656e03c09c6020ddbf61ab9485 avia-icon_select-yes-left-icon avia-size-x-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\" 01902 402693\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > 01902 402693<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49drfx-ed16c2b4bf34603de4357831a1c8f908\">\n#top #wrap_all .avia-button.av-49drfx-ed16c2b4bf34603de4357831a1c8f908{\nbackground-color:#fff102;\nborder-color:#fff102;\ncolor:#000000;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href=\"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/contact-us\/\" class=\"avia-button av-49drfx-ed16c2b4bf34603de4357831a1c8f908 avia-icon_select-yes-left-icon avia-size-x-large\" aria-label=\"GET A FREE QUOTE\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >GET A FREE QUOTE<\/span><\/a>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pitwl-c7e704c3cdbd52cded63dfcac29f9cc8\">\n.flex_column.av-4pitwl-c7e704c3cdbd52cded63dfcac29f9cc8{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/litho-printing-machine-tinted.jpg) 50% 50% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-4pitwl-c7e704c3cdbd52cded63dfcac29f9cc8 av_one_full  avia-builder-el-10  el_after_av_buttonrow  el_before_av_partner  first flex_column_div avia-full-stretch  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e\">\n#top .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-25jsdh-e6f83b0e0dbc82c1c260bea52a34f73e av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  av-inherit-size'><div class='av_custom_color av-subheading av-subheading_above'><p>Don&#8217;t just take our word for it&#8230;<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >What our print, mailing house<br \/>\n&amp; direct mail clients say <\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9owasd-f9dc29145a361af973de112461f69eaa\">\n#top .hr.av-9owasd-f9dc29145a361af973de112461f69eaa{\nmargin-top:30px;\nmargin-bottom:40px;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n.hr.av-9owasd-f9dc29145a361af973de112461f69eaa .av-seperator-icon{\ncolor:#1e73be;\n}\n<\/style>\n<div  class='hr av-9owasd-f9dc29145a361af973de112461f69eaa hr-custom  avia-builder-el-12  el_after_av_heading  el_before_av_testimonials  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8b4' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pw56l-d079522f94ebcea1c4daf99851aa5537\">\n#top .avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-7pw56l-d079522f94ebcea1c4daf99851aa5537 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-7pw56l-d079522f94ebcea1c4daf99851aa5537 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-large-testimonial-slider av-slideshow-ui av-control-default av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-1676n-315797d5071f4e5ee86a20d8f79632d9 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h3 style=\"text-align: center; font-size: 28px;\">Helpful&#8230; Professional&#8230;\u00a0 Timely&#8230;<\/h3>\n<p style=\"text-align: center;\">I have been working with the   team for a number of years now and have always find them to provide an incredibly helpful, as well as professional, service. They always manage to assist with our varied requests and turn projects around in a timely fashion to meet our sometimes, fairly tight timescales.<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Helen<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >MG Motor Group<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/p><\/div>\n<div  class='avia-logo-element-container av-jp7k8q9f-407eb40c02201bee111b7de1c27b0fdb av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-14  el_after_av_one_full  avia-builder-el-last  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:8,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading  no-logo-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-n4bf5a-5f1e495018fd456122c3965aceafac2f flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-alderhay.jpg);'><\/span><\/div><div  class='slide-entry av-kigv26-eed2a69f85676fb47e7a24a453669164 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-conserv.jpg);'><\/span><\/div><div  class='slide-entry av-iqac1q-6115c4fbd6927903891877613076f6a5 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-countyamb.jpg);'><\/span><\/div><div  class='slide-entry av-gcecbi-837f75a6c9f333f491ab8e98615940c0 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-eng-herit.jpg);'><\/span><\/div><div  class='slide-entry av-enk9q6-9f24713a7a1f0c19084d1619586afc59 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-interserve.jpg);'><\/span><\/div><div  class='slide-entry av-ckr5ke-eac7b54203ba46603b6d62278af7cce7 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-leebrothers.jpg);'><\/span><\/div><\/div><div class=\"slide-entry-wrap\"><div  class='slide-entry av-a5jd5q-2c54f3abaa6a093961bbac4d783d3b70 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-liberaldem.jpg);'><\/span><\/div><div  class='slide-entry av-gxexz2-a83df2ee87ad23f084d4bc888e5184ed flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-8 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-dorectspecs.jpg);'><\/span><\/div><div  class='slide-entry av-8memji-9797688f957805618eb3f751b0831ead flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-9 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-magpas.jpg);'><\/span><\/div><div  class='slide-entry av-etc4e-2bfcc8edf5e941643a6e6fbabaf21e76 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-10 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-westway-nissan.jpg);'><\/span><\/div><div  class='slide-entry av-84pmfy-d40a07b5148b2a508d9314de6590c604 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-11 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-NHS.jpg);'><\/span><\/div><div  class='slide-entry av-56athq-ee013f409c10e8c0dcb86640cc2a6835 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-12 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:81.4%; background-image:url(https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-content\/uploads\/2019\/01\/clients-SIR.jpg);'><\/span><\/div><\/div><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,64],"tags":[67,68,65,66],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gdpr","category-postal-marketing","tag-general-data-protection","tag-pecr","tag-postl-marketing","tag-what-is-gdpr"],"_links":{"self":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/posts\/3782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/comments?post=3782"}],"version-history":[{"count":0,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/posts\/3782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/media\/3824"}],"wp:attachment":[{"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/media?parent=3782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/categories?post=3782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skyrocketyourbusiness.co.uk\/directmail\/wp-json\/wp\/v2\/tags?post=3782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}