Script Writing Discovery Form – Skyrocket Your Business

Every video is based on a script first. The most important part of video creation is the voice-over script.

For further details review this article.

Best Converting Videos and Voice-over

The best converting videos are the ones that touch on the fears, aversions and desires of the target market they are addressing. For this reason we need to explore these elements and few others so that we can write a well crafted voice-over script that is designed to get conversions.

Discovering the key elements needed for a script

To establish what the script will need to cover – we need you to take the time to answer the following 19 questions and send them back to us…
If you prefer to download this form and email it back to us you can click here to download it as a word document. If you use the word document simply email it to darren(at)skyrocketyourbusiness.co.uk

Complete the Script Writing Discovery Form Online

Complete the 17 questions on the Discovery Form below. You can even save the form and return to it later (if needed).

Marketing Message Discovery Form

First Name

Last Name

Where or how did you find my services

What is your website address (relevant to this project)?

1. Where will your marketing message be used?

2. Who are your target audience, your ideal customer / prospect?

3. What specific service(s) do you want to promote in the video and why?

4. What problem or problems are your target audience currently experiencing that your service, product or offer can help with and solve?

5. In what way does your product, service or offer help with or solve these problems?

6. What challenges are your audience currently experiencing right now TRYING to solve this or these problems?

7. What are your target audiences top 3 fears relating to this problem?

8. What are the top 3 benefits your target audience would ideally want to be experiencing in their lives after having this problem solved?

9. What challenges have your audience experienced and are experiencing so far trying to solve this problem when using other services, suppliers or options?

10. What are the top 3 benefits your currently converted prospects / customers say they liked the most when using your service, products or offering?

11. What makes your business stand-out when compared to your competition?

12. If there are any specific features you need explaining in the script please describe them here:

13. If you could sum up the message you want to convey in your marketing message in one sentence - what would it be?

14. How do you want your audience to feel after consuming your marketing message?

15. What 'call to action' do you want your audience to make after consuming your marketing message?

16. Does your business or service currently have a slogan and/or USP?

17. Who ele is competing with you in offering a solution to your audiences problem?

18. Where will you be using your marketing message?

19. How long do you need your marketing message to be?

Every video is based on a script first. The most important part of video creation is the voice-over script.

Best Converting Videos and Voice-over

Discovering the key elements needed for a script

Complete the Script Writing Discovery Form Online

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