Have you really considered your business brand?
Website branding is important, but what is more important is the overall branding of your business.
{NOTE: At the end of this post you can download an invaluable free tool for reviewing your branding process right now.}
STRATEGIC BRANDING PROCESS MAP VIDEO
Like everything if you go through a step by step process and refer to it like you would your SATNAV when driving to a destination, a branding process map is a great way to get a clear handle on the true destination for your business both on and off-line.
It’s not rocket science, it’s not difficult but if you miss out on being strategic with your branding and the direction you are heading you could be missing out on big opportunities and losing customers to your competitors.
There’s a process map that I love in the process of thinking strategic about branding. It’s not my invention, but hey there really is nothing original in the world just unique ways of expressing age old principles.
DOWNLOAD THE STRATEGIC BRANDING PROCESS MAP
at the end of this post
BUSINESS BRANDING STRATEGY ONLINE AND OFF
When you follow these simple steps it is really interesting what congruence you start achieving with you online presence from page to page. But it does not stop there.
When you get strategic with your business branding and see it through into how it expresses itself in all aspects of your business a magical effect seems to take place.
A new energy and life seems to take hold, and a distinction between you and all your competitors naturally takes place, even if your messages are similar. Your uniqueness becomes real, becomes tangible – you and your business become a recognised entity in your industry.
This in itself works like taking rocket fuel for take off.
You only have to review the works of Apple.
They are a revelation when it comes to being strategic with their branding and following their plan and strategy through to every aspect of their business material, products, websites – all the way through to the language their staff use and the wording of all their marketing materials.
CLICK TO DOWNLOAD BRANDING PROCESS MAP
